This is Fujitsu Laboratories next generation user interface. By taking a user’s fingers, it can accurately detect what the user is touching, creating an interactive touchscreen-like system, using objects in the real word. Essentially it is a touchscreen interface for seamless data transfer between the real and virtual world.
“This technology measures the shape of real-world objects, and automatically adjusts the coordinate systems for the camera, projector, and real world. In this way, it can coordinate the display with touching, not only for flat surfaces like tables and paper, but also for the curved surfaces of objects such as books” (Diginfo).
This type of technology is a leading innovation to the possibility of screen-less computers or mobile devices and, hopefully, to technology like the one proposed in the Tom Cruise film Minority Report. It also allows for innovations with how we interact with the physical world.
Fujitsu Laboratories technology is very similar to another type of augmentation reality-based, SixthSense. It takes human gestures and tracks the physical world around us to interact with digital information.
Another interactive augmentation technology that has come up is Aurasma, a augmented reality tool that can animate the world through a smartphone. Think QR Codes but way cooler. Instead of taking you to a site, your smart phone will then place the video over the image you are looking at in a seamless stream.
This type of technology could be used in so many different ways and in terms of branding or advertising, it could open so many more opportunities and ideas.